One of the biggest challenges for a small business owner can be finding enough hours in the day to get everything done. And, when it comes to social media, this can mean the difference between using it well, or consigning it to the list of ‘nice to haves.
But there is help at hand. With the development of more and more mobile applications, there are some really nifty tools available to make managing your social media accounts quick, easy, and enjoyable.
My personal favourite just has to be Hootsuite. Whilst there are other tools available, this one wins my vote due to it being web based, where others have to be downloaded. You can use it to manage multiple accounts such as Facebook, Twitter, LinkedIn and Foursquare, and the easy to use ‘tabs’ function allows you to sort feeds from these accounts into separate, quickly viewed streams. Which means you can see all your social media accounts in one place, and can easily home in on those important tweets and status updates, without hopping between browsers.
Hootsuite also allows you to schedule your updates in advance, using a simple calendar function. So, in just 5 minutes, you can have all your daily tweets scheduled and ready to go. Leaving you free to get on with other things!
Whichever way you like to access your social media, Hootsuite has a version to suit: you can run it directly from your desktop via Google Chrome; Fluid; Mozilla Prism; and Firefox. When you’re on the move, there are apps for iPhone, Blackberry and Android too. But the one I love the most just has to be their iPad app. It is truly awesome, making wonderful use of the touchscreen technology and features of the iPad.
So, if managing your social media is taking up too much of your time, give Hootsuite a go.
What other social media management tools have you tried? Have they made a difference?